Our project for 28 Effect focused on building a complete brand identity rooted in clarity, intention, and lasting impression. The goal was to create a system that feels cohesive and considered across every format it lives in.
We developed the full branding, then extended it across print materials and ready-to-use templates, ensuring consistency whether the work is presented in person or on the page. The crown jewel of the project is the book, designed to carry the brand's voice and vision in a format that is as much an object to hold as it is a story to read.
