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All
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Moor cover

Moor

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WxRK cover

WxRK

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Fjällräven Kanken bag with patches all over and a campaign flyer sticking out

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Hey Dear business cards design, colorful, illustrated

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28 Effect cover

28 Effect

Branding//Performance creativesBranding//Performance creatives
Silk & Sonder cover

Silk & Sonder

Web designWeb design
Change cover

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Wired2Scale cover

Wired2Scale

Branding//Web designBranding//Web design
AirTitans cover

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Zoomlite cover

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Foraged & Found cover

Foraged & Found

Packaging & print//BrandingPackaging & print//Branding
Poco Bero cover

Poco Bero

Web design//Email design//Packaging & printWeb design//Email design//Packaging & print
Fella cover

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Performance creativesPerformance creatives
Army Pink cover

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Performance creatives//BrandingPerformance creatives//Branding
Best Nurse Ever cover

Best Nurse Ever

Branding//Packaging & printBranding//Packaging & print
DOPE Marketing cover

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Web design//Performance creativesWeb design//Performance creatives
WaveBye cover

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Packaging & printPackaging & print
Juna cover

Juna

Email designEmail design
Morado cover

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Branding//Web designBranding//Web design
Getta Snacks cover

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Packaging & print//BrandingPackaging & print//Branding
About Us

BRANDING
FOR

THOSE

THAT TAKE

THEMSELVES

SERIOUSLY

Army Pink

Project Information

We supported Army Pink in evolving their brand presence through a full suite of social media creatives, ad visuals, and animated assets. The goal was to create bold, emotionally resonant content that stays true to their mission of promoting peace, empowerment, and self-love.

Drawing from retro visual trends of the ’70s and ’80s, we developed a modern, maximal aesthetic that mirrors the brand’s energy and message. Each piece was designed to elevate Army Pink’s voice and consistency across platforms—positioning them not just as a product brand, but as the face of a movement.

We supported Army Pink in completely revamping their brand presence through a full suite of social media creatives, ad visuals, and animated assets. The goal was to create bold, emotionally resonant content that stays true to their mission of promoting peace, empowerment, and self-love.

Drawing from retro visual trends of the ’70s and ’80s, we developed a modern, maximal aesthetic that mirrors the brand’s energy and message. Each piece was designed to elevate Army Pink’s voice and consistency across platforms, positioning them not just as a product brand, but as the face of a movement.

Name

Army Pink

Industry

Fashion & Beauty

Year

2025

Creative Director

Teo Olarescu

Lead Designer

Alexandra Petre

Services

Performance creatives, Branding

Tags

E-commerce, DTC

Army Pink project image 1
Army Pink project image 2
Image may contain: cartoon, illustration and drawing
Army Pink project image 4
Army Pink project image 5
Army Pink project image 6
Image may contain: cartoon
Army Pink project image 8
Army Pink project image 9
Image may contain: building and handwriting
Army Pink project image 11
Army Pink project image 12
Image may contain: cartoon, handmade and craft